First INDE401 module project.

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Below is the brief on the project from tutor, my notes and my finished 300 word piece.

Introduction to first INDE401 project

DAT/INDE401 – PORTFOLIOS Research Task

Take a short amount of time to browse the artist’s portfolios/websites and example projects on the list below. Make sure to take note of design ideas, layout, and the way in which work is discussed/presented that you might want to emulate in your own portfolio.

Choose a particular project from one of the portfolios and write 300 words that;

Describe the project in your own words
You can also include biographical details about who the artist is and the kind of work that they do
Considers the project against the criteria for creative products discussed today;

Novelty, Appropriateness, Impact

How well does your example work fit with these three categories, do you think that it should? Are there better categories that you would prefer to see used?


My commentary on the task set

Found a lot to think about in  [INDE401]this lecture. Some of the pieces of art seemed to be a matter of fact statements, rather than a matter of art ,that we  had to critique. Some such as ODI (Joan Heemskerk and Dirk Paesmans) were without rhythm or indeed any structural nod towards the viewer that i drew from me a feeling of Nausea rather than any other interaction with the piece.

But as with all art its a preference choice isn’t it?

my finished 300 word project on Christophe Bruno looks like this;

Christophe Bruno, April 2002 http://www.iterature.com/adwords/

Lives and works in Paris

The project (or happening event ) that I choose was a critique on the monetary value, that we have now, associated with individual words and how Google ad words aren’t as libertarian as we would hope. The inception of the idea was generated by a forum discussion on how to make money from “Net Art”. Turning the idea on its head Bruno tried to discover how to spend money on the net, reasoning that then he would better understand the market.

The Google Ad Words Happening showed how Google and other search engines commercialise language to their own ends. By distorting rules determining Google Ad words the artist made “spam poems” in the ad boxes that appear selectively to the user, according to his personal search. For instance, if your searched “symptom” the poem and link appear. Clicking on these links would, of course, redirect the user to Bruno’s website.

Bruno opened an account for $5 and bought some keywords for the individual words he would a little ad but instead wrote little “poems”, “non-sensical or funny or a bit provocative.”

The first advert had the words: “symptom”

Words aren’t free anymore 
bicornuate-bicervical uterus
one-eyed hemi-vagina
http://www.unbehagen.com

The second Piece “dream” was as follows

Follow your dreams 
Did I just urinate ?
Directly into the wind
http://www.unbehagen.com

The other words for adverts/poems were “mary”, “money”.

The outcome ,later, for Christophe Bruno was to continue the growth of the piece, after other ad words were bought and poems attached the account was that eventually shut down . Google, thought the words he paid for didn’t reflect his actual website after all what could the word Haemorrhoid have to do with art? Something that Google ‘bot couldn’t fathom!

The “big reveal” of the piece, by Bruno, was that every word has a capital worth and one particular irony that I enjoyed was that the word “free” was the most expensive word on google list (as per 2002).

Prices are determined according to the number of search requests and an average Cost-Per-Click

The novelty factor of the work is perhaps not strong as the original piece tries to portray as, really, this could be likened to a modern day version of critiquing words sold per block in newspaper adverts, a practise going back hundreds of years. (c 1690) But what might make this a stand out work (appropriate) is the utter control the Google tries to exert in the market and some interesting side-line facts such as, the word “language” cost more per click than the word “money”.

A category that I would like to use would be engagement as even a bland work can surprise by for instance its pure size or lack of context within its environment. In the case of Bruno’s work the impact and engagement is generated by analysis of the cost per click and the user comparing value of words.

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