DAT401 Intervation- Meme

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INDE401 Project 3 Intervention and Mashup.

Meme Reality Intervention

Richard Dawkins invented the word “meme” in  The Selfish Gene published 1976. The word meme describes a behaviour or style that spreads from person to person within a culture. However internet parlance has taken the idea to mean an  image, video, piece of text, etc, typically funny in nature.

i know what you did there clean

Our aim

What we wanted to show through our piece was how  you can intervene with the material world by bringing a principally digital medium into the physical environment that people operate within. Memes were chosen as they are familiar to internet users and we felt that this would reinforce the contrast that we aimed to show ,when the meme is introduced into the mundane world.

Photo of the basic meme face construction using polystyrene and laser prints
Photo of the basic meme face construction using polystyrene and laser prints


We made four meme heads that could be manipulated to appear beside the unsuspecting subject’s face. The aim was to film the memes appearing from various angles, on smart phones at location within the University of Plymouth.  The next step was to mash-up the videos into a sequence showing memes appearing, backed by a known meme/ youtube song, to take away any sinister connotations.


Above is the uploaded final youtube film

A still from our film above using the troll face meme
A still from our film above using the troll face meme
LOL face Meme exiting from Roland Levinsky
LOL face Meme exiting from Roland Levinsky, still from our video.

Our invention demonstrated;

  • How taking meme into a real world actual adds to the understanding of how memes work.
  • The physicality of the project memes reinterpreted the space and gave new dimension to how we may view their use.
  • That memes are translatable into real world application


What could have been done to alter or improve the project:More footage, better filming,different MEMEs for better context,more editing time and better post production technique and pre filming preparation.

We later considered other ways of introducing our memes to the environment with ideas such as, life-sized Meme, Meme T shirt or masks. It was certainly felt that the poor quality of the filming meant that the act of meme insertion was  somewhat lost in translation.

In conclusion the project was not polished, but did offer something of the original rusticated filming techniques that appear across youtube. Within the lecture group the “meme on a stick” was very popular and students felt that,commercially, here maybe some further  in developing the faces in the future.


Bibliography:The Selfish Gene (2015) in Wikipedia. Available at: https://en.wikipedia.org/wiki/The_Selfish_Gene (Accessed: 23 October 2015).In-line Citation:(The Selfish Gene, 2015)

Bibliography:Richard Dawkins on the internet’s hijacking of the word ‘meme’ (Wired UK) (2013) Available at: http://www.wired.co.uk/news/archive/2013-06/20/richard-dawkins-memes (Accessed: 23 October 2015).In-line Citation:(Richard Dawkins on the internet’s hijacking of the word ‘meme’ (Wired UK), 2011

Bibliography:Gleick, J. (2011) What Defines a Meme? Available at: http://www.smithsonianmag.com/arts-culture/what-defines-a-meme-1904778/?no-ist (Accessed: 23 October 2015).In-line Citation:(Gleick, 2011)

Bibliography:Victor, E. (2015) The Benefits of Memes in Marketing and Why It Has Gained Popularity. Available at: https://www.brandwatch.com/2015/04/marketing-creating-memes-that-help-your-online-marketing-efforts/ (Accessed: 25 October 2015).In-line Citation:(Victor, 2015)


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INDE401 Project 3

disinformation |ˌdɪsɪnfəˈmeɪʃ(ə)n|

What we did


Above is the link to the finished project, please feel free to look and add your comments at the bottom of the webpage.

We choose to use a free website builder to make a facsimile of a Facebook site, that subverted posts from original facebook post and then placed them within our copy  version to misrepresent peoples information.

INDE Facebook page fake
Screen shot of fake site being constructed on Wix fee website builder

This reason we chose facebook as a medium of digital information to subvert, was that it is very familiar to to people and user s feel comfortable placing post that reveal something of their lives. The user has become so familiar with the layouts that they may never question where the information they are posting is going  to or indeed that they are being monitored by external agencies.

By using a very intimate association with facebook and corrupting the data therein we hoped to demonstrate that, it is relatively easy to dupe users into entering a counterfeit version of the website they wanted and interacting with it in customary way.

We also placed pictures from other sources over original posts and therefore  gave a false representation of the original txt that followed that picture.

Deliberately obvious photo edit over an original picture that showed tech including an Apple Mac
Deliberately obvious photo edit over an original picture that showed tech including an Apple Mac

Other areas of note on our site are that names were changed, the adverts are false, the trends window was adulterated and some of the smaller details were altered. visit the website and have a good look

What functionality did the false “Facebroke” site have?

Spread around the main page were hypertext links that when the user tried to enter txt, popped up new websites that where reporting on disinformation and governments attempts to gather all digital information on us as individuals.

The usual comments windows were overlaid with for links that took user to other pertinent websites pertaining to the discussion on wether it is right or not to by constantly monitored etc.

Analysis and comment

If we had more time or greater website making skills we would have used dreamweaver to create a genuine site with the functionality of the website. The project fairly shows how information can be misused and that users can be driven to entering data into a medium they did not consciously select.

Wether or not it is permissible to gather information in order that systems of governments can continue their governance unopposed, is a matter for debate that will continue whilst those practises are carried out on individuals with a society.

References and links used











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Aims & Learning Outcomes


To deliver design strategies for group and individual interactive media production work.

To encourage an experimental and speculative approach to the creation of interactive media production work.

To develop technical and creative production skills in interactive media authoring.

To develop skills in researching and planning interactive media productions.

ASSESSED LEARNING OUTCOMES: (additional guidance below)

At the end of the module the learner will be expected to be able to:

 1. Demonstrate a creative, experimental and speculative approach to online, networked interactive media production.

2. Develop technical skills for the production of interactive media.

3. Demonstrate an understanding of design strategies.

4. Demonstrate group production skills.

5. Be aware of the professional, economic, social, environmental, moral and ethical issues involved in the sustainable exploitation of computer technology.

INDE401 Project 2 Crowdsourcing

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Project 2 INDE401

Say what you Hear

What is it about?

Group  Chris Maycock, Luke Taylor, Charlotte price and Stuart O.

If you don’t know what crowdsourcing is it can seem a strange idea, it is defined by Merriam-Webster as “the process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers”. Although you can crowdsource from physically asking someone to contribute and this was the method we used.

The wave form of our sample
The wave form of our sample

The project was to take a piece of spoken audio and sonically distort it and make it barely comprehensible. We asked 14 randomly selected people to write what they “heard”, we assembled the material into a finished Audio-Visual project. What we hoped to demonstrate is how people “hear” the given seed in differing ways and how much they “fill in” themselves. It is really an exercise in deliberately initiating a “lost translation” event. Like looking at a picture through frosted glass and asking people what they see.

Why did we choose to make this project?

  • Sound can be heard very differently by individuals.
  • The seed audio could be manipulated away from the original form therefore masking the original
  • The crowd-source is relatively easily harvested
  • The user never hears the original speech or has any context of the audio
  • Hiding the original meant the individual decoded the given piece in an uncontrolled manner

The audio was very muffled and had; 10 syllables 8 words Added Distortion.

Luke helps compile raw pieces ready for GIF making with Charlotte
Luke helps compile raw pieces ready for GIF making with Charlotte

What we asked contributors to do

Listen to a short audio clip twice then we asked them to write on A4 paper the sentence they think they heard.

INDE Proj 2  <– here you can download our Power Point if you wish

Below is a Link from Tumblr blog of the sound the crowdsourcers heard

This is a gif animation of what they heard from the audio.

You are not meant to be able to detect the actual words but inteprept what you hear
You are not meant to be able to detect the actual words but interpret what you hear.

Final Analysis

If we had more time we would have made an online interactive version of our piece and e would have liked to have animated the contributors as they wrote their interpretations.The chaotic nature of peoples attempts lead to a much more interesting final piece than if we had of controlled their efforts more.

It clearly demonstrates that the audience will have a role in the perception of a given piece regardless of its clarity.


INDE401 Project 1 Divergence

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Affording the Fruit

C Maycock

My research initially was to investigate ergonomics of how we use technology, our preconceptions and how any affordance is standardised into recognisable instructions. We have been exposed to many instructions in our lives and every workplace has its Health and Safety instructions for the tasks within that environment.

fruit safety v2

Another area of research that I found of value was, how difficult it seems to be for vested interests to be able to promote the proposition of healthy eating. Most medical or institutional information appears to be lack lustre in their approach and do not seem to be able to promote the healthy living that our government wishes us to aspire too. Often the information is patronising or made up of cartoons and only capable of engaging its audience in a very flat one-dimensional manner.

I began taking apart what is expected within ergonomic diagram and I investigated how changing the object that the represented user interacts with, alters the perception of the rules given within the instructions. I endeavoured to ask the question “that if an object is placed dramatically out of its usual context and put within a mundane instructional diagram, do the instructional commands still work for the end user”? A question I hope is answered by my work.

In laying out my work, I placed the fruit in the PC users line of site and added an arbitrary measurement, so that the person viewing my piece should quickly grasp the message and humour. I hope that my work shows that we need to re-appraise the way we “operate” with our healthy foodstuffs. My project may offer a novel set of affordances that the viewer understands and engages with, through their familiarity with instructional information and the unexpected situation of “target” items. Where my presentation piece may have some weakness is if the viewer cannot see beyond the representation of the image to discover the intended novelty and humour of the piece.