Prerequisites from Brief
– A physical prototype (i.e. controller, sensing system, media device)
– A cutting-edge networking architecture
– Data storage and analysis
– Interface / Interaction (physical, virtual, and/or hybrid)
– Github repository / Deployed app
Aims of Project
– Art (Installations / Interactive / Participatory)
The goal of the project is to allow users to experience their own personality make up a 3 dimensional space. To do this the method will be to externalise some of the core components of human personality, based on the CANOE (conscientiousness, agreeableness, neuroticism, openness, extravertism) model into a visualisation projected into a space (Immersion dome).
Users will interface with a touch screen embedded into an installation (form yet to be determined), a raspberry will act as the client and client side computer to allow users to enter their own personality’s traits. These traits will be distributed databases to configure animation parameters, which are then posted into MongoDB for live retrieval into a CSS/HTML P5.JS animation of an anthropomorphic life form. The user can experience within the dome the interpretive forms (abstractions) and see a projection based on in choices the user has made.
Nature of End-Product
A projected abstraction of a users individual persona based on selective users self assessment of personality core characteristics.
Challenges presented by the project
Costs/ Resources/ Budget
Raspberry Pi 7″ Touch Screen Display £58.79
Raspberry Pi 3 Model B £32.15
MALE PLASTIC DISPLAY HEAD MANNEQUIN/ MANAKIN – SILVER £19.99
Wood filler & paint for Plinths £50
Responsibilities within the Group
Project Timetable – Group
Up to 23rd Nov research ideas and technologies, draft idea and discuss with tutor, paper prototype concepts, look at which data we will choose to “realise” into a form.
Monday, November 27
Time planning (group / individual)
Resources list + budget
Monday, December 4
All groups are expected to have all the required resources available (hardware/software/libraries, etc)
Monday, December 11
System demo (prototype)
List of all problems / issues
Monday, January 8
Formative Assessment (System demonstration, 10-slide presentation)
Monday, January 15
Tuesday, January 16
Finalisation of documentation
Refinement & finalisation of submissions
Submission by 16/01/2018 (23:59)
Equipment Orders and collation, software/ hardware (Chris,Steph)
29th Nov 17
Source all production materials (Chris)
Raspberry Pi 3’s/Touch screens
Finalise final form for interface container
Back End (Chris, Stephanie) & Client Side and interfaces (Gintare, Stephanie, Chris)
4Th Dec 17
Find server to hose MongoDB.
Develop a MongoDB database to store parameter of user interface inputs.
Connect simple html/ JS to database to check CRUD works.
Simple PHP developed to ensure client is posting data externally/ correctly.
Prototype phone gap front end for users to input personality data.
Simple website to host visualisations.
Start to look at button interface to select background for the animations.
Animations (Gintare, Chris)
P5.JS animations as prototype forms with some or all parameters alterable though user interfacing.
Modelling for Interface controller (Chris)
A prototype of the interface container to be roughed out for both the primary and secondary input (buttons for scenery changes)
To be completed as working structure 9th Jan 2018
Learning outcome aims
To deliver a working prototype system that models a human experience into an external space.
Demonstrate awareness of emerging ‘net platforms (multi purpose internet interactions and realisations)
Implementation of technologies, concepts and structures of the internet via our projects use of app design, near instantaneous transformation of data into a physical world.
Brand Mood Board development ideas.
The mood board above is a collection of core ideas behind my concept and the venture we propose.
Firstly the background, light cyan,colour was chosen to reflect the nature of the business which is essential based on computing , technology with reference to healthcare and clinical inference. It is considered a colour of trust and communication (Colorpsychologymeaning.com. 2017). White was also added to give the feel of simplicity with grey as an accent to bring attention to key features or shapes.
I then added variation of circles and connectivity to illustrate a sense of completions, wholeness and to break the lines of boundary edges. The grey node icon is to show a sense of connectivity and it was laid over the white semi circle to indicate breaking out of a circle, therefore giving a form to the idea of thinking and developing beyond constraints. The grey person with a laptop is there to illustrate computational ability and information technology.
The graph is a reference to data collection and manipulation which is part of the service, which leads to the info-graph of the Internet of Things (IoT). Internet of Things of still a growing area of development and by including it here suggest we are part of the leading pioneers in this field, as well as the idea we are a digital based company or venture. The last 2 icons are of a clock and a collection of people with disability requirements as the first ventures and products will be present in this market place. Showing disabilities indicates that are services and products will not just target an enabled demographic.
The font chosen is modern and light, clean giving a reinforcement to the idea that that this venture is about forward thinking and modernity. The name is an amalgam of core modes within the business, Technology, Assisting (people, businesses) and Technologies. Moving these core ideas into the AIT leads then to look for a logo that fits the idea of continuation. The 8 on it’s side is at once similar to the infinity sign but also gives a knowing nod towards the Arduino boards.
With the brand I wanted to specify clearly what the business offered in terms of qualities of the services and the products offered. By defining what is important to the values of the business I was easier to the think of how to brand, in this case it is that we are using technology to assist people, rather than say “entertain”. From here I was aiming to show our specialisation which is interactivity through technology. I choose to not use the word digital at this stage as I felt “technologies” also covered that base. The message of the tag line is that we enable people through technology and this gives a “personality” to the company of quality enabling interactivity. The A I T may also be Assistive Innovative Technologies, but the marketing team are still working through the options
The whole feel of the mood board was to give a feeling of technology and a modern “assistive approach to inclusivity. The iconography helps demonstrate the nature of the business which is to enable all people through our products. The clean lines and colours aim to convey a sense of trust and authenticity within our field of business, technology solutions.
Color Turquoise-Cyan – Color Psychology & Personality Meaning. [online] Available at: http://colorpsychologymeaning.com/color-turquoise/ [Accessed 14 Nov. 2017].
Images sources for Mood board
JRH Support – Supported Living and Outreach Services in Nottingham. (2017). JRH Support – Supported Living and Outreach Services in Nottingham. [online] Available at: https://www.jrhsupport.co.uk/single-post/2016/09/02/So-What-Does-Disability-Mean-Exactly [Accessed 16 Nov. 2017]
Google.co.uk. (2017). Image: Shades of cyan – Wikipedia. [online] Available at: https://www.google.co.uk/imgresimgurl=https://upload.wikimedia.org/wikipedia/commons/thumb/5/50/Color_icon_cyan.svg/1200px-Color_icon_cyan.svg.png&imgrefurl=https://en.wikipedia.org/wiki/Shades_of_cyan&h=1200&w=1200&tbnid=orZNYEvG6j9PLM:&tbnh=160&tbnw=160&usg=__Job4rd26UAA_qP20HEM_C8VzCgk%3D&vet=10ahUKEwirzdOU_MLXAhXNLlAKHcHTA2kQ9QEIfTAA..i&docid=fUzAVUc0xdg-9M&sa=X&ved=0ahUKEwirzdOU_MLXAhXNLlAKHcHTA2kQ9QEIfTAA [Accessed 16 Nov. 2017]
Technology, G. (2017). Standardizing Communications for the Internet of Things. [online] Cacm.acm.org. Available at: https://cacm.acm.org/news/204298-standardizing-communications-for-the-internet-of-things/fulltext [Accessed 16 Nov. 2017].
D30y9cdsu7xlg0.cloudfront.net. (2017). Cite a Website – Cite This For Me. [online] Available at: https://d30y9cdsu7xlg0.cloud front.net/png/138240-200.png [Accessed 16 Nov. 2017].
Adsitsolutions.com. (2017). Cite a Website – Cite This For Me. [online] Available at: http://www.adsitsolutions.com/images/icons/grey/home-user-icon.png [Accessed 16 Nov. 2017].
Catalist.us. (2017). Cite a Website – Cite This For Me. [online] Available at: https://www.catalist.us/files/4514/5504/4972/Data_flat_high_res.png [Accessed 16 Nov. 2017].
Personal analysis of the presentation.
Although my own voice projection was good the rapidity of my delivery meant that some of the key point may have been lost in the clutter of the information. Facing the audience as often as possible and talking to the back of the room helped give a clear delivery and enabled me to gauge audience participation throughout the pitch.
The animated body language of myself helped to point out key facts, but again this may have been a little bit rapid. Now the initial pitches have been carried out I feel that the group need a greater role in the pitch as it seemed very much that I took lead.
Group involvement: All the group should introduce themselves and the role that they have in the venture. Even if the individuals within the team do not present they are available to answer question within their fields and roles.
For me, it was requested that I add some personal information to show where the driving force is coming from and how I am personally connected to the proposal. Offering personal experience show that I have a real understanding of the solutions needed.
We needed to state clearly our USP as this was somewhat buried with the pitch.
An area to expand was how we pitch out venture with a view to future markets. The pitch needed a quick pointer as to where future markets. Also add a brief glimpse of how we see us products adapting into alternative avenues.
Branding needed to be given to the pitch. This would give us some identity as a hook to show a rounded venture where branding can readily describe our venture and specialism.
We also needed to clearly define who is buying this product, whether it is groups, individuals, organisations or a mixture of markets.
When describing some of the key players give a summary of the nature of their work and why they maybe important
Through the feedback we were asked to give more information on the PECs system, this was tough as the overall time for the pitch was short. It maybe that the group looks to simplify PECs.
From the analysis we needed to clearly define how the system works, with perhaps an overview of the technologies involves. Maybe a simple system diagram that conclude with a visualisation of the end product could be used to help people visualise the concepts being delivered.
Finally post presentation feedback showed that we could describe how the data gathering aspect of the app would be utilised IE: medical research, care providers pattern visualisation and analysis of behaviour identifiers that may help pre seizure analysis.
Addressing these issues will allow the group to have a clearer, honed pitch with target areas such as USP, Markets and visualisation of the solution. Group presentation is also needed to offer the audience an idea of the research and team members’ roles.
Also branding to be included on slides with a clear focus on the umbrella venture as well as the specific products.
Included is the “after” video, which I feel was actually worse as more delivery was poor overall, the main lesson learned for me is better preparation, clearer defined points and more group inclusion.
I have carried out several tests on career paths and personality and as an aggregate they are (in a self critical assessment) near the mark. The core skills they identify are visionary, intelligence and design system and competency. The “career fitter test” (CareerFitter.com) did bring up some resonating points such as my need for Independence and plenty of intellectual stimulus. Withing the work environment this means I am aiming to improve and revise systems constantly with a particular penchant towards solution finding and imagining end goals .
I’m sure my DAT 604 module tutors will be very happy that careerfitter test found me as “Born enterprising”. It also found; “One of your strengths is launching start-ups”, which I am sure is a good thing as far as assessment of my venture culture skills as concerned
As regard my personal traits and looking at the disadvantages of my nature 16personalities.com found I was oft lacking focus, getting stressed and that I has a weakness for the practicality of completing a goal, all seem true, albeit slightly wrong as I do have good practical skills (I was a cabinet maker). I realise these as my weakness and focus on overcoming them and giving extra energy to these weaknesses to gain a better “round” to my personality skills making a more complete business person, without losing my enthusiasm.
16personalities.com found my personality to be a “Campaigner”, an interesting insight as I have been involved in many work placed campaigns and ethical interests groups. But focusing mor ein the business sector and group environment this gives me energy to promote and campaign for the services and products I am involved with.
On the positive side of the 16personalities.com I scored highly with being curious, observant and energetic, excellent communicator popular and friendly. I may question my popularity (as any modest person should) but the other skills are an asset to team working when projects are flagging or need an injection of ideas. This is where the other edge of the “sword of independence” (that’s my motto from now on) is that i can separate from the team to follow other avenues of research and solution finding.
(end of module submission text)
Some of the Core data given below (addendum)
The results of your career test reveal you have excellent analytical abilities and you are a strategic thinker. You are normally easy-going, objective, and seldom critical. You desire independence, diversity, plenty of intellectual stimulation, and the opportunity to generate ideas. You enjoy challenging work and you are more satisfied in career environments that do not involve repetitive routine.
You are the “ultimate idea person”. You often see the workplace like you see the entire world, a daily, hourly, or even minute to minute game that never ends. Life to you is best when it is one exciting challenge after another. Born enterprising, you are captivated with new ideas and alert to all possibilities inside and outside the organization. You often challenge rules, assumptions, or customs.
Sometimes your complex thoughts can be challenging for others to understand. You thrive better when you have confidence in and are surrounded by competent colleagues and supervisors.
One of your strengths is launching “start-ups”.
The Campaigner personality is a true free spirit. They are often the life of the party, but unlike types in the Explorer Role group, Campaigners are less interested in the sheer excitement and pleasure of the moment than they are in enjoying the social and emotional connections they make with others. Charming, independent, energetic and compassionate, the 7% of the population that they comprise can certainly be felt in any crowd.
Curious – When it comes to new ideas, Campaigners aren’t interested in brooding – they want to go out and experience things, and don’t hesitate to step out of their comfort zones to do so. Campaigners are imaginative and open-minded, seeing all things as part of a big, mysterious puzzle called life.
Observant – Campaigners believe that there are no irrelevant actions, that every shift in sentiment, every move and every idea is part of something bigger. To satisfy their curiosity, Campaigners try to notice all of these things, and to never miss a moment.
Energetic and Enthusiastic – As they observe, forming new connections and ideas, Campaigners won’t hold their tongues – they’re excited about their findings, and share them with anyone who’ll listen. This infectious enthusiasm has the dual benefit of giving Campaigners a chance to make more social connections, and of giving them a new source of information and experience, as they fit their new friends’ opinions into their existing ideas.
Excellent Communicators – It’s a good thing that Campaigners have such strong people skills, or they’d never express these ideas. Campaigners enjoy both small talk and deep, meaningful conversations, which are just two sides of the same coin for them, and are adept at steering conversations towards their desired subjects in ways that feel completely natural and unforced.
Know How to Relax – It’s not all “nature of the cosmos” discussions with Campaigners – people with this personality type know that sometimes, nothing is as important as simply having fun and experiencing life’s joys. That Intuitive trait lets Campaigners know that it’s time to shake things up, and these wild bursts of enthusiastic energy can surprise even their closest friends.
Very Popular and Friendly – All this adaptability and spontaneity comes together to form a person who is approachable, interesting and exciting, with a cooperative and altruistic spirit and friendly, empathetic disposition. Campaigners get along with pretty much everyone, and their circles of friends stretch far and wide.
Poor Practical Skills – When it comes to conceiving ideas and starting projects, especially involving other people, Campaigners have exceptional talent. Unfortunately their skill with upkeep, administration, and follow-through on those projects struggles. Without more hands-on people to help push day-to-day things along, Campaigners’ ideas are likely to remain just that – ideas.
Find it Difficult to Focus – Campaigners are natural explorers of interpersonal connections and philosophy, but this backfires when what needs to be done is that TPS report sitting right in front of them. It’s hard for Campaigners to maintain interest as tasks drift towards routine, administrative matters, and away from broader concepts.
Overthink Things – Campaigners don’t take things at face value – they look for underlying motives in even the simplest things. It’s not uncommon for Campaigners to lose a bit of sleep asking themselves why someone did what they did, what it might mean, and what to do about it.
Get Stressed Easily – All this overthinking isn’t just for their own benefit – Campaigners, especially Turbulent ones, are very sensitive, and care deeply about others’ feelings. A consequence of their popularity is that others often look to them for guidance and help, which takes time, and it’s easy to see why Campaigners sometimes get overwhelmed, especially when they can’t say yes to every request.
Highly Emotional – While emotional expression is healthy and natural, with Campaigners even viewing it as a core part of their identity, it can come out strongly enough to cause problems for this personality type. Particularly when under stress, criticism or conflict, Campaigners can experience emotional bursts that are counter-productive at best.
Independent to a Fault – Campaigners loathe being micromanaged and restrained by heavy-handed rules – they want to be seen as highly independent masters of their own fates, even possessors of an altruistic wisdom that goes beyond draconian law. The challenge for Campaigners is that they live in a world of checks and balances, a pill they are not happy to swallow.
Where Campaigners do not shine is in systems of strict regimentation and hierarchy, such as military service. Campaigners thrive on the ability to question the status quo and explore the alternatives, and if this is a quality that is not just unappreciated but actually frowned upon, this will not only make them unhappy, but it may even threaten their emotional stability. Repetition, predictability, boredom… while some Sentinel types may appreciate predictability and clear hierarchies, these are not selling points for Campaigners. People with the Campaigner personality type need to feel like they’re pushing boundaries and exploring ideas, and should focus on interests and careers that encourage that.
Many more career options satisfy these needs, and not just the scientific ones – writing, journalism, acting and TV reporting all give Campaigners a chance to explore something new every day and stir the pot a little while they’re at it. It may come to pass though, that the best way forward for Campaigner personalities is to establish themselves as entrepreneurs and consultants, blazing their own trails and taking on whatever project is most fascinating. So long as they get to use their people skills, identify and achieve their own goals and inspire their colleagues and followers, Campaigners will be happy
16Personalities. (2017). ENFP Personality (“The Campaigner”) | 16Personalities. [online] Available at: https://www.16personalities.com/enfp-personality [Accessed 15 Nov. 2017].
Careerfitter.com. (2017). Career Test Free – CareerFitter.com. [online] Available at: https://www.careerfitter.com/free_test/careerbuilder/test [Accessed 15 Nov. 2017].
Digital Art and Technology BA / BSc
This module introduces students to the concepts of entrepreneurship through the practical
exploration of individual, collaborative and organisational creative enterprise. Operating as a
pragmatic vehicle for generating new ventures within the creative and cultural industries, the
formation of prototype companies enables students to rehearse the commercialisation of their
• To explore, through the construction of prototype companies, mechanisms for creating
sustainable enterprise models in the creative industries.
• To familiarise students with the processes, support structures and factors affecting the
survival or demise of young enterprises.
ASSESSED LEARNING OUTCOMES: (additional guidance below)
At the end of the module the learner will be expected to be able to:
1: Develop and evaluate a credible business plan.
2: Apply a practical understanding of how to structure and start up a new enterprise.
3: Assess the legal and financial considerations for a creative and / or cultural industry